บทความวิจัยพ.ศ. 2561
Effect of Perceptual Differences on Consumer Attitude and Purchase Intention of Organic Food: A Case Study of Online and Offline Purchasing of People in Bangkok, Thailand
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2561
คำสำคัญ
AttitudePurchase Intentionsubjective normsOrganic foodperceived benefitsperceived barriersperceived susceptibilityOnline Purchasingoffline purchasing