EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP
พ.ศ. 2563
The Influence of Destination Image and Event Image on Behavioural Intention of Sport Event: The Case of Penang Bridge International Marathon
พ.ศ. 2560
A RELATIONSHIP OF SELF CONCEPT AND PERCEIVED BENEFIT CONGRUITY TO SPORT PARTICIPATION