บทความวิจัยพ.ศ. 2561
THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK
พ.ศ. 2561
คำสำคัญ
TrustTAMPerceived usefulness (PU)Perceived ease of use (PEOU)Intention to buy an e-book